In a previous blog we spoke about the top 3 reasons why outsourcing your marketing can be beneficial. “Why outsource your Marketing? 3 top reasons from Shed Connect“. We covered the value for money, choice and flexibility and objectivity and licence that comes with working with a
You might be still wondering if it’s worth outsourcing over keeping your marketing in-house and what other benefits come with this as there are so many. We have covered an additional 3 reasons as to why you should outsource your marketing, and the benefits of doing so…Have a read.
- Brand Consistency
The importance of brand consistency is not unfamiliar to an experienced marketer, it not only assists with aligning your messaging, but builds your brands trust and recognition for your brand or company in a crowded market. By outsourcing your marketing, you’ll ensure that your company is “on brand” across all channels. Whether it’s print, eDMs or social media, it gives you the peace of mind of knowing that your messaging is consistent and easily recognisable for your desired audience, which will overall increase your customer’s experience and allow for greater relationship building
- Time Saving
With all the various channels available to push out content, many of us are incredibly time poor. Outsourcing is a great time saver – it’s as simple as that. Allowing an external team to do the leg work from creating the content, designing the eDM templates and post publishing tasks such as gathering statistics and reporting on the performance, allows companies to focus more on building the company and creating news for us to use in the marketing strategy.
- Increasing your company’s competitiveness in the market
Marketing is ever changing and staying in the know about what’s happening in your industry is essential. With new competitors constantly entering the market, it’s important that your company’s position is up to date on new industry trends.
Outsourcing your marketing will keep you updated with these trends and your business informed with what’s happening. This will ensure the strategy can constantly be altered to suit your market position and ensure a competitive edge.
Brand consistency, saving time and staying competitive are all valid reasons to outsource your marketing. Outsourcing helps in aligning your messaging all while making for a better experience for your intended audience.
The Shed Connect team are experienced in content creation, brand messaging and have a graphic design team in-house to create eye catching assets.
Feel free to contact Shed Connect at shedconnect.com if you’d like to find out more information on outsourcing your marketing and how this can work for your company or brand