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How to manage a PR crisis

Recently, we sat down with Peter White, our crisis communications and consulting expert to have a discussion on the topic of crisis communication. In this chat, we spoke about the different types of crises that companies might face and recommended

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The powerful art of video content

Content used to be king but now cut through is king and video content is one way to achieve that. It’s an engaging, simple, and personal way to share your message in an effective manner. Consumers today want to connect

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3 digital marketing trends of 2022

In this digital age of constantly changing marketing, it can be difficult for businesses to stay on top of the latest trends. As we enter a new year, we’ve put together what we think are the top 3 digital marketing

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Website engagement metrics to watch

To measure your businesses website success, you not only want to know how many visitors are on your page, but how they’re engaging with your site, where they’re coming from and how long they stick around. These are the most

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The art of creating content for social media

Posting content on social media differs for each platform, however there is a right way of doing it to ensure that you’ve got a healthy balance of content and are keeping your network engaged. From product/service-related posts to human centred

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5 Reasons why your business needs a LinkedIn page

LinkedIn has over 750 million members, it’s the largest professional networking platform worldwide, having more users than Twitter. It’s predominately used by businesses and businesspeople to interact with one another, share their company achievements, products and services. With several reasons

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