We provide complete financial services communications, content marketing and media relations solutions.
As financial services specialists with over 20 years’ experience, we have the industry knowledge, relationships and networks to ensure our clients successfully reach their target audience.
Tell your story
Digital marketing and social media have changed the way that financial services firms communicate with their clients and the media.
To make connections with your audience online and via the media you need to create a memorable story about your brand, products and expertise. People pay attention and engage with experts that tell relevant stories that inspire and educate.
Why our approach to financial content marketing gets results
Our content marketing programs create compelling content that:
• Uses storytelling to keep audience attention
• Appeals to different reader preferences using a variety of formats and channels
• Encourages readers to change their minds
Build your brand
Financial services media relations and corporate credibility
We have over 20 years’ experience in financial services public relations with access and relationships to more than 230 journalists. We recognise and understand that a targeted media contact program with key journalists in your field is essential to get your story heard. We provide opportunities to engage with the media, build relationships and highlight the credibility of your spokespeople in their respective fields.
Why our approach to financial services media gets results
Our long-term relationships with financial services media means that we know what they are looking for and can customise our media relations strategies accordingly. Every publication has a different style, personality, audience and approach. We customise our submissions and discussions for target publications to achieve better results.
Grow your sales
Shed Connect will use the right tools and strategies to convert contact with your brand into tangible leads.
We offer a variety of opportunities for clients to bypass the independent media outlets and get closer to potential customers.
Cost-effective lead generation services
We plug your brand into our own proprietary database of about 67,000 retail investors and financial services contacts. By utilising our connections and social media platforms, you are able to showcase your brand to your target audience with ease and efficiency. Our team will work closely with you to create native advertising in one of our three bi-weekly publications – The Inside Adviser, The Inside Investor, and Investor Strategy News and deliver electronic direct mail (EDM) promotions for events, IPOs and products.
Social media reach
We work with our clients to achieve the best social media outcomes – strategically and practically. To build and enhance your digital brand presence, we utilise social platforms such as Twitter, LinkedIn, Facebook and industry blogs to create discussions with key influencers and targeted audiences. As financial services specialists, we understand how to communicate effectively via social media in a highly regulated, compliance-driven environment.
To get the maximum impact from a social media campaign, it is important to fully understand the market discussion trends and threads. In addition to a social network of over 8,800 financial services professionals, our proprietary publications keep our team well informed.
Community networks
When requested, we will publish a program of promotional articles and advertising on one of our three publications. We also have the ability to send EDMs which are not product specific to our database and/or design bespoke “thought leadership” pieces for alternative promotion.