(Pictured: James Leplaw)

News Corporation has launched its foray into the SMSFs systems and advice market, with the Eureka Report’s ‘brightday’ service, developed in partnership with OneVue, going live last week. The service links a transaction platform with Eureka Report and other research.

James Leplaw, Eureka Report publisher and brightday general manager, says the platform is applicable for direct investments and retail super fund members as well as SMSF trustees.

“brightday is a low-cost single platform solution for everyday Australians wanting a great say in the management of their investments,” he said. “The platform will help members make better, more informed investment choices, with competitive and transparent fees.”

The service has various components, including: “total SMSF” for the establishment and ongoing accounting and administration of a fund; “flexible SMSF” for existing SMSF trustees; “complete super”, which is a retail product with ready-made portfolios; directing investing for non-super; and insurance.

Eureka Report was founded in 2005 by journalist Alan Kohler, a former editor and columnist at the Australian Financial Review and current business commentator on ABC television. It was sold, along with other business publishing interests, to News in 2012 for a reported $30 million, with Kohler and other senior staff remaining at the helm.

OneVue which floated on the ASX last year, has embarked on a rapid expansion program in both the SMSF and funds management services market. Last year it acquired the unit registry business of Computershare and the funds management and RE business of Select Investment Partners.

There is a 30-day free trial of brightday. View here: 

Note: OneVue is presenting at the ‘My Platform Rules’ conference on the Gold Coast, February 22-24, which is co-produced by Investor Strategy News.  More info: