In this digital age of constantly changing marketing, it can be difficult for businesses to stay on top of the latest trends. As we enter a new year, we’ve put together what we think are the top 3 digital marketing trends for 2022 and how they will help your business thrive.
- Video marketing is key
Implementing video content will continue to be the key to a successful marketing campaign as consumers are hooked on video-based material.
Videos are 3 times more engaging to consumers compared to static images or text posts and allow businesses to share their message in an appealing and creative manner.
Bonus – Having caption generated videos is an eye-catching way to keep your audience’s attention. It’s also reported that videos with captions have a longer viewing time by an average of 12%.
2. Influencer marketing is growing
As we move into the new year, a trend that has been gaining popularity is influencer marketing. For many businesses, getting a well-known person in a specific industry to promote their products and services has been a great way for businesses to get their name out there.
Influencer marketing allows a business to utilise a well-known person’s follower base and gain brand awareness to a whole new audience.
This form of marketing has proven to have a high return on investment. As influencers are generally trustworthy and reputable in their industry, consumers are more inclined to use their recommended products and services.
3. A LinkedIn presence for your business is essential
LinkedIn is continuing the upward growth in 2022 and it’s important for your business to be in that digital space.
LinkedIn has shown a considerable amount of growth in monthly and active users on the platform and it’s time for your business to optimize its audience.
With great features for businesses to drive results, LinkedIn allows for you to share content that’s relevant and beneficial to your audience, allows you to promote your business through paid advertising, and assists in finding the right job candidate for your business. These are only a few features of what LinkedIn can do.
Get on top of these 3 digital marketing trends in 2022!
The team at Shed Connect can assist in implementing a marketing plan for businesses that aligns with its overall business strategy.