With another financial year done and dusted, it’s time to look forward and get prepared for FY23. One thing a lot of businesses don’t always think about, but should, is their marketing strategy and what that looks like for the 12 months ahead.
Building your brands presence and awareness in an increasingly saturated market is essential for growth and in this article, we share why PR and digital marketing will play a critical role in your overall business strategy.
It’s difficult to build your brands awareness and presence in the market without a strategic marketing plan. PR and digital marketing allow for your business to go out into the market with consistent messaging through multiple ways, such as opinion pieces, a branded talk to camera video, a social media campaign or a podcast. This builds your brands trust and credibility in an already noisy industry
Efficiency of responding to market changes
As we all know, the media works quickly, and with constant changes in the market every day, having a strong team who is able to respond and adapt to changes quickly is pivotal to staying ahead of the curb and relevant to media and your audience.
Time, time, time – I will say this again and again! Outsourcing your PR and digital marketing will save you a heap of time to focus on your everyday business activities. With so many channels and platforms to be aware of, businesses are becoming more time poor, but it’s essential to still be able to push out content and be on top of news, trends, and information.
Having an external team to work on these activities will take the work away from your business and ensure that you’re pushing out content when required. And with the added bonus of having someone with an outside perspective suggest ideas that will generate cut through content.
Reach & connections
Having an external team with years of experience and media connections working on your PR and digital marketing gives you access to a wide range of media sources and journalists, that your business can connect with. Which will essentially get you in front of your intended audience and at the right time.
The end of a financial year is the perfect time to take a step back and review your marketing strategy to learn about why your brand needs PR and digital marketing.
The Shed Connect team are happy to continue this conversation with you, contact us today!